It’s a rather easy concept, and Kona’s rules are very straightforward:
The Rules Are Simple. Send Us Your Absolute Best.
Tell a story, capture an epic moment, be creative, and make sure it has something to do with bikes and bike culture. We’re not totally particular if you’re Kona specific or not. That’s how cool we are. These contests are all about sharing the essence of what it means to ride a bike…any bike. Damn straight.
First place winner will receive a $500 Kona Store credit. Second and third places winners will receive $150 and $50 Kona Store credits, respectively.
For more information, submission deadlines and other technical and legal stuff, head on over to the official Shoot The Ride Contest page.
Want an idea of what you’re up against? Here’s a selection of some of the best from the 2009 edition.