“Today, best-in-class function is no longer enough to make best-in-class products,” noted Trek President, John Burke. “Shape, form, color, and presentation are integral to making products that can be global leaders. This new design center is Trek’s commitment to leading the future of cycling.”
Formerly warehouse space within Trek’s world headquarters, the design spaces making up Thing One were opened in the fall of 2008, with final resources and finishing touches recently completed. By February 2009, Thing One will be completely powered by renewable energy from a combination of wind and hydroelectric sources.