Courtesy of Red Bull Media House
“Rad Company” chronicles mountain bike icon Brandon Semenuk as he and his handpicked team of riders push the limits of freeride mountain biking and showcase their skills on never-before-seen terrain. The movie features an eclectic soundtrack that flows like your favorite mix tape, while seamlessly meshing all disciplines of mountain biking. Utilizing all custom built trails and features in locations such as Fiji, Retallack BC and Utah; the film takes the viewer on a cinematic trip showing the beauty, power and depth of freeride mountain biking at its best.
At the film’s launch party in North Vancouver last week, the crowd went nuts as the red carpet welcomed mountain biking’s biggest stars that included the film’s leading man Brandon Semenuk, along with co-stars and friends Logan Peat, Matty Miles, Ryan Howard, James Doerfling and Graham Agassiz among others.
Taking place in a large, empty warehouse on the shores of beautiful North Vancouver in Shipbuilders’ square, audio/visual experts, lighting companies, food and beverage vendors, artists and other creative types worked hard to build this movie premiere and after-party from the ground up.
Though most of us couldn’t be at the world premiere, we can get the movie now on DVD, Blu-ray™, iTunes, and Google Play. The 3-in-1 Collector’s Edition, including DVD, Blu-Ray, and Digital Download, is available in the USA and Canada now and available globally beginning June 15 via www.RedBullShop.com. The film is also available for digital download through X-Box, Playstation and VUDU and through Comcast.