But I was struck by this interesting point made by Hans “All the Way” Rey:
Rey, 41, said heâ€™s not very interested in starting his own brand, and would only consider it if things really fell into place. â€œAs we all know, it takes many other factors than a name to have a successful brand,â€ Rey said. â€œMountain biking is a sport that doesnâ€™t have as big, popular and mainstream names as Tony Hawk or Mat Hoffman.â€
Rey may be right– after all, running a business requires, y’know, actually running a business. But he did provoke this thought: If Hans Rey doesn’t own the biggest name in mountain biking, who does?Â (It helps that he has all those freestyling skills that appeal to the Dave Mirra groupies.) I think Rey underestimates his brand recognition.
Â Photo courtesy of HansRey.com